Regional Director EMEA

Fiona McCollum

Fiona brings 28 years of experience to her role as the head of EMEA. Having spent 15 years on the ground in various emerging market hubs, she is currently based just outside London.

Fiona is responsible for our clients, team, and business development efforts in Central and Eastern Europe, Sub-Saharan Africa, the Middle East, and North Africa. She has particular expertise in corporate affairs, public policy, risk management, crisis management, and corporate reputation management.

Although Fiona has experience supporting multinational companies in emerging markets in the travel and tourism, manufacturing, energy, agribusiness, sustainability, resource management, tech, and food and drink sectors, her main areas of specialty include the disruptive digital sector and the healthcare sector. Her most recent experience includes work for Airbnb, Alibaba, AWS,, Bolt, Dell, Doordash, Entain, Tribal, GSK, and Pfizer.