In.sight report for communications

Companies need data and market knowledge to make informed communication decisions. Our In.sight report is a decision-making tool that allows clients to get a snapshot of key trends in the market and their positioning, in order to make the best decisions in terms of communications. We listen to media conversations, trends and insights for a specific period in traditional and social media on topics of interest for the client. Then, we analyze both quantitative and qualitative data and provide key recommendations for the brand in the market.

Our strategic recommendations give executive guidelines on actions to take in the short term.

Our report includes:

• Key trends in the market
• Positioning
• What to communicate, how, to whom
• White spaces of opportunities
• Challenges
• Recommendations

Benefits for clients:

• Clear overview of what is happening in communication terms and media interest on the sector that a client is interested in

• Strategic recommendations to enable focused communication decisions (where to invest, how to communicate, and to whom)

• Watch what competitors are doing and identify white spaces of opportunities to get ahead

• Understand how to ensure stories have greatest resonance in the local media landscape

• Identify key media outlets or journalists to place content organically or through paid collaboration strategies

• Compare performance over different periods of time