Public AffairsNavigating CEE Business amid the EU’s New Competitiveness Focus
The Speyside Central and Eastern Europe team is closely monitoring the intensifying debate around the European Union’s competitiveness agenda and the emerging concept of “Buy European” or “European preference.” For business, this debate is no longer a distant Brussels policy discussion but an emerging framework that will shape future market access, public funding, regulatory burdens and industrial opportunities across the EU. With the growing focus on economic sovereignty, MNCs may face pressure to localise production and adjust supply chains to align with EU priorities.
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