A leading cloud computing provider executed a successful long-term government relations strategy across six ASEAN countries to navigate a complex regulatory landscape. By deploying in-country teams with specialist expertise in data governance and public sector adoption, supported by senior regional oversight, the company proactively managed policy challenges. This strategic approach was instrumental in shaping legislation, strengthening government relationships, and driving sustained business growth.

A leading cloud computing provider company operates in a highly complex and fast-evolving regulatory landscape, particularly concerning data governance (privacy and security), public sector cloud procurement policies, and infrastructure development like data centers. The relationship has evolved over six years, providing monitoring and engagement support across multiple ASEAN countries including Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, and Thailand.

Speyside's dedicated in-country teams were established, bringing specialist expertise in areas such as data governance, cloud computing, AI, and key industry verticals. A senior regional team provided an additional layer of strategic counsel and quality control over the local operations.

While many specifics remain confidential, the impact can be summarized in four key areas. The support helped the company avoid regulatory surprises, strengthen key government relationships, shape legislation and regulation, and ultimately support business growth across the region.