In 2018, a global media company in Latin America faced low brand awareness and growing competition from unreliable information sources. To protect its market position, the company partnered with Speyside to strengthen its visibility and credibility. Speyside implemented a strategy focused on executive thought leadership and stakeholder engagement. Within one year, the company secured 716 media placements—83% in top-tier outlets—solidifying its reputation and establishing its executives as trusted thought leaders in a fragmented information environment.

In 2018, A global media company faced a significant dual challenge in Latin America: low brand awareness coupled with the growing influence of free, often unreliable  information sources. This dynamic threatened its market position as a premium provider of trusted intelligence. The imperative was to strategically re-establish and amplify the brand’s visibility and credibility in a fast-changing, and often fragmented information environment.​

Speyside partnered with the company to position it as the leading source of trusted intelligence in an information-saturated landscape. Our strategy focused on cultivating executive thought leadership and targeted stakeholder engagement across key sectors, showcasing the company’s unique blend of expertise, technology, and data.​

In one year, the company achieved 716 media placements—83% in top-tier media outlets—significantly enhancing stakeholder perception. The consistent, high-quality visibility, driven by Speyside’s strategic media engagement, reinforced the company’s authority and positioned its executives as recognized thought leaders in the era of information uncertainty.