A leading global spirits company successfully developed a proactive government affairs framework to manage regulatory risk across Emerging Asia. By integrating on-the-ground local consultants with a regional strategy team in Singapore, the program provided crucial early intelligence on legislative risks and market access issues. This approach completely eliminated regulatory surprises and significantly advanced the company's trade and business interests in key Asian markets, delivering a substantial return on investment.

A leading global premium spirits company faced a complex set of political and regulatory challenges, ranging from public health concerns and environmental standards to market access tariffs. After initially supporting its in-house public affairs team in Australia, the scope was expanded in 2020 to cover the wider “Emerging Asia” region. The core objective was to deliver early intelligence on legislative risks and ensure the company was never caught off guard.

The approach combined on-the-ground expertise with regional oversight: local consultants in each country provided deep knowledge of the regulatory landscape, while an international team of trade and industry specialists based in Singapore directed strategy and ensured coordination.

The program achieved a 100% success rate in avoiding regulatory surprises for the regional and global management teams. It helped advance the company's position on several material business issues in Singapore, Vietnam, the Philippines, and South Korea, particularly related to market access and trade. This delivered a very significant multiple on investment in P&L terms.