Navigating complex EU and national-level agri-policy requires specialized Public Affairs expertise. This case study shows how we provide a leading agribusiness company with critical policy tracking and stakeholder engagement in Speyside Central Eastern Europe. Discover how our integrated Communications Strategy and targeted outreach in Poland, Hungary, and Bulgaria provided early visibility on regulatory shifts, secured stronger access to decision-makers, and achieved top-tier media placements, strengthening the client's reputation in key markets.

‍

A major agribusiness and seed company needed support to advance its policy agenda at national and EU levels across Poland, Hungary, and Bulgaria, with a particular focus on sustainability and innovation in agriculture and the role of food policy in public health.

We support the client's policy and communications teams with policy tracking and operating-environment monitoring, giving early visibility into regulatory trends and stakeholder sentiment. Our team conducts targeted outreach and engagement with policymakers, industry associations, and sustainability advocates to build trusted relationships and inform policy debate. We also help refine advocacy messaging and engagement strategies, enabling the client to adapt to shifting public and political sentiment around the intersection of agriculture, food policy, and sustainability.

The company now has early visibility on legislative shifts, stronger access to decision-makers, and sharper local engagement in Poland, Hungary, and Bulgaria. This includes messaging calibrated to sustainability priorities and EU policy dynamics, combined with strengthened brand reputation with national media (including placements in Dziennik Gazeta Prawna, Polish Radio, and Budapest Business Journal), directly supporting government-affairs objectives.