A growing Mexican fintech unicorn partnered with Speyside to enhance its brand visibility and public presence. Facing a competitive market, the company needed to build strong recognition and position its leaders as industry authorities. Speyside implemented a communications strategy focused on thought leadership and media engagement. Within a year, they secured 30 top-tier media interviews and over 100 impactful publications, boosting brand awareness and earning the company recognition in prestigious rankings like Expansión’s 41+1 Leaders, LinkedIn’s Best 10 Startups to Work For, and Great Place to Work.

A fast-growing Mexican fintech unicorn, transforming corporate spending through its cloud-based platform and smart credit cards, faced a new challenge: building strong brand recognition, attracting potential clients, and positioning its leaders as authoritative voices in Mexico’s competitive fintech landscape. The goal was to match it  with an equally compelling public presence.

Speyside collaborated with the company to implement a strategic communications framework focused on executive thought leadership and targeted brand amplification. The team crafted compelling narratives and proactively engaged with top-tier business media to expand visibility and attract new customers

Within one year, Speyside secured 30 high-profile media interviews, leading to more than 100 impactful publications in Mexico’s leading business media outlets, significantly boosting brand awareness. Executive recognition grew through prestigious rankings such as Expansión’s “41+1 Leaders,” LinkedIn’s “Best 10 Startups to Work For,” and “Great Place to Work” certification—positioning the company as both an industry innovator and an employer of choice.